SEO Thought Leaders I Followed in 2012 and Will Keep Following in 2013

December 31, 2012

The world of SEO/SEM is constantly changing. In order to keep up, it’s important to find resources you can trust to give you the information you need, when you need it. I want to share with you the SEO leaders I followed this year and will continue to follow in 2013.

Each of these leaders offers tips, insights and analysis that cut to the heart of the matter and make sense of the changes affecting SEO almost as soon as they occur. If you have a minute, I highly recommend reading some of their posts or bookmarking their sites so you can follow along with them too.

Barry Schwartz

Barry Schwartz is a News Editor at Search Engine Land. He’s been covering search news for five years and maintains the Search Engine Roundtable – his own search blog. In addition to these two positions, he is also the CEO of RustyBrick, a New York web service firm specializing in customized online technology.

I follow Barry on Search Engine Roundtable where he provides insight into the hottest topics in searching such as search marketing tips and how search engines work, always keeping up with the latest changes in search functions and techniques. You can catch him in his weekly video cast, “Search Buzz Recap” for a quick update on the week’s most pressing search news.

I follow Barry Schwartz here.

Matt Cutts

If you don’t know this name, you should! Matt Cutts is the head of the webspam team at Google. Matt freely provides a great deal of information about Google’s newest techniques and strategies to combat webspam and in a very matter-of-fact and straightforward manner. It makes him easy to understand and follow.

Anyone who relies on Google for their search engine results should keep up with Matt Cutts and what he is saying at any given point in time. He often provides insight that can help you navigate algorithm changes that Google implements and tips on how to maximize your SEO work.

You can follow Matt Cutts on Twitter and view his video Q&A’s on the Google Webmasters You Tube page.

Pete Meyers

When I really want to go deep into SEO and algorithm data analysis, Pete is the man for the job. He works at SEOMoz and does an excellent job of explaining extremely technical and hard-to-understand data for the layperson.

I follow Pete Meyers on Google+.

John Muller

John is a Webmaster Trends Analyst at Google. He provides great technical website tips and tricks to maximize your use of Google. I follow and look forward to his participation in the weekly Webmaster Central Hangout on Google+. This is a weekly Q&A session hosted by Matt Storms.

John Muller can be followed at his Google+ page.

Rand Fishkin

Rand Fishkin is the CEO of SEO software company; SEOmoz. SEOmoz is one of the top companies in the SEO world. What I follow most closely from Rand is his “Whiteboard Friday” blogs. Nearly every week Rand posts a blog, usually with video, on the biggest issues and questions facing SEOs everywhere. His answers are common-sense and easy to understand and give some great step by step instructions for improving your site and using SEO to its maximum advantage.

You can check out Whiteboard Friday here.

Or follow Rand Fishkin on Twitter.

AJ Kohn

I started following AJ on Google+ this year. He’s the owner of Blind Five Year Old, an online marketing firm specializing in search. AJ is a whiz at SEO marketing and strategy and his posts on Google+ provide some great information. He was one of the first SEO’s to offer a case study on Authorship and how it relates to boosting site authority but he posts much more on his profile page. You might find yourself with a sudden urge to travel or try new foods when following AJ, since he posts so many tempting images on his page.

Visit AJ Kohn’s Google+ Profile here

Danny Sullivan

Danny Sullivan is the editor of, a site that covers Google, SEO, PPC and all aspects of SEM. The wide variety of topics and great insights are just two of the reasons I follow Danny and

Find him at Search Engine Land

Will Reynolds

Will is the founder of SEER Interactive, a search engine marketing agency and one of the greatest presenters on internet marketing out there today. For proof of this, just check out this presentation from Mozcon 2012 here.

I follow him on Google+

There you have it! These are some of the top minds in SEO today. Taken together, they provide everything from tips on how to navigate SEO changes to theoretical discussions on the future of SEO. It’s a well-rounded group and I’m excited to see what they come up with in 2013.

How about you? Did I miss anyone? Is there anyone you think I should add to the list? I’d love to hear your comments and recommendations. Sound off below!

The author's views are entirely his or her own and may not reflect the views of Revolution Flyers, Inc.

This entry was posted on Monday, December 31st, 2012 at 5:56 am and is filed under SEO/Web Development . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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