Archive for the ‘ Search Engine Reputation Management ’ Category

10 Tips For Effective SEO: How To Increase Traffic To Your Site Without Breaking The Budget!

Wednesday, April 4th, 2012

Search Engine OptimizationAre you tired of spending your valuable time and money designing the perfect website, only to realize that no one is viewing it? You’re not alone! The good news is there are many ways to naturally increase traffic to your site, without spending a fortune. Search engine optimization (SEO) techniques have come a long way in recent years. By implementing just a few simple tips, you can improve your ranking fast!

  1. Publish Unique Content: It’s never okay to claim another writer’s material as your own or to copy content from other related sites. And from an SEO standpoint, publishing duplicate content or is one of the biggest errors you can make. Search engines are smart these days. Not only do they recognize duplicate content, but they also punish you for it! Simply put, if you publish unoriginal content, you’ll soon watch your page drop in the rankings.
  1. Write Compelling Title Meta Tags: Whether or not you’ve heard the term “title meta tag” before, odds are you’ve seen many of them in your lifetime – you just didn’t know it! Title meta tags are commonly found in the title bar of your web browser and as the headline for your page on a search results page. In other words, it’s one of your best chances to get people to click, click, click! So make the most of the opportunity by writing a real attention-grabber!
  1. Don’t Forget The Meta Description: Like title tags, meta descriptions are another opportunity to encourage people to click on your page rather than all the others. The meta description is like a brief summary of what your page is all about, so be sure to offer its most compelling tidbits in this section!
  1. Don’t Underestimate The Power Of Social Media: Make it easy for users to share your page on Facebook and Twitter by adding “share this” options throughout your site. Believe it or not, this does help boost your ranking! The more your content is shared within the social networking world, the more traffic you’ll see to your site.
  1. Maintain An On-site Blog: If a search engine were to have a best friend, it would be fresh content! On-site blogs are a great way to generate a continuous stream of fresh, unique content on your site, and they provide a great opportunity for interlinking between relevant pages.
  1. Create A Site Map: There are two varieties of site maps you should be aware of: HTML site maps and XML site maps. An HTML site map, commonly located on the home page, is sort of like a table of contents that maps out all the pages on your site. It makes it easier for visitors to navigate throughout your site and ensures that your pages don’t get buried in the depths of your site, never to be found by the search engines! While an HTML site map is primarily created for website visitors, an XML site map is geared more toward the search engines. XML site maps list the URLs for your site in a specific format that enables search engines to more easily index your site. Once you’ve created your XML site map, be sure to submit it to Google Webmaster Tools, an excellent resource for tracking and improving your site’s visibility in Google search results.
  1. Use Anchor Text Links: Say goodbye to those “click here” links that may be lingering throughout your site. A better solution when linking from one page to another is to embed hyperlinks within strategically written anchor text, such as a main keyword, to encourage users to explore your site.
  1. Become A Guest Blogger: Look for popular blogs within your niche or industry and offer to write a guest post. Many blogs welcome the new perspectives and fresh content, and in exchange will allow you to drop in a link or two back to your site!
  1. Do Some Keyword Research: You can have the most professionally written SEO content around, but if you’re not optimizing for the right keywords, you’re going to get the wrong kind of traffic to your site. Do your homework and determine the most searched-for terms in your line of business and go from there!
  1. Quality Writing Is Key: It’s hard to beat the benefits of good old-fashioned quality writing. Simply ensuring that the content you publish on your site is of a high caliber can go a long way in boosting your SEO ranking!

Want to learn more about how search engine optimization can increase traffic to your website? Contact Revolution Web today at 1-866-203-2002 for a free consultation!

Maximize Your Exposure With A SEO Company in Fort Lauderdale

Monday, February 13th, 2012

SEOAs consumers rely on the Internet more and more to find what they need, businesses are fighting for search engine rankings and SEO is a huge part of that. But what is SEO? What does it do for your business and do you really need it?

What is SEO?

SEO stands for search engine optimization. Search engine optimization is a marketing method used to improve visibility of websites. It does this by increasing a site’s ranking on search engine results pages, such as Google or Bing, using keywords.

A keyword is a word or small phrase used as a flag for the search engines. Revolution Web’s SEO service in Fort Lauderdale includes working closely with our clients to research and identify the best keywords for their product, business or site. We then incorporate those keywords into your web content. When keywords are used appropriately, search engines will pick up on it and your site will rank higher in the search results that are returned. Over time, the SEO content you add builds up and your rankings will steadily increase. Higher rankings drive more web traffic to your site.

Revolution Web is Your SEO Company in Fort Lauderdale

As a SEO company in Ft. Lauderdale, Revolution Web specializes in optimizing web content. There are many ways to do this, including:

•           Website Optimization

•           Articles for the Web

•           Press Releases

•           Blogs and guests posts on blogs

One other very important component of search engine optimized content is the number of backlinks to your website. Backlinks bring customers right to your (virtual) front door and are used in every piece of the web content we write.

There’s a fine balance between getting the right amount of keywords in and making the content interesting and readable. Our SEO service in Fort Lauderdale provides compelling copy that not only includes your chosen keywords but also sounds professional! If you aren’t familiar with SEO writing, you are best off hiring a local SEO company in Fort Lauderdale to assist you.

The bottom line is companies that rely on their website or Internet searches to gain business, need to be doing search engine optimized web content. Contact Revolution Web at

1-866-203-2002 today to discuss our SEO service in Fort Lauderdale.

Famous/Celeb Reputation Maintenance Goes Mainstream

Thursday, January 12th, 2012

online image enhancement

Famous/celeb reputation maintenance has traditionally been the goal of online image enhancement specialists who worked with the rich and famous, but today’s business owners and professionals are increasingly turning to these reputation experts. The Internet and search engines have changed everything, enabling anyone to post blogs, articles and information, opening the average person to the dangers of bad press, negative articles, poor reviews or misinformation.

A professional with famous/celeb reputation management experience can help you control that information and manipulate it, turning what could be a negative search engine reputation into a powerful form of positive press.

An Example: A Surgeon Learns The Hard Way

Don’t make the mistake of thinking “it can’t happen to me.” One plastic surgeon did just that, assuming his established search engine reputation was strong enough to withstand one bad review posted on a local business forum by a disappointed patient. The patient’s expectations hadn’t been realistic, but his review never mentioned that. The small, local review was picked up by another, larger forum, and from there it spread. Soon, an Internet news agency ran a story about deceptive surgical practices, using the plastic surgeon as an example.

The story quickly grew, with the original patient being interviewed, tweeted, and quoted.  A month later, the surgeon did a search for his name, expecting to find the usual top ranking for his practice’s website. Instead, he found an entire page of articles, blogs and forum comments that tied his name to phrases such as “botched surgery, deceptive surgeons, malpractice,” and “plastic surgery horror stories.” His search engine reputation had effectively been destroyed by one disgruntled patient. Fortunately, a savvy, online image enhancement specialist was able to turn the tide by combining strong search engine optimization strategies with positive copywriting. Within weeks, the plastic surgeon’s online reputation soared, accurately reflecting his experience and dedication.

Creating A Positive Online Presence

If you want to be seen and heard, online image enhancement combining professional copywriting and search engine optimization is one of the most powerful tools available. By posting new content, new links, and new press releases, we can provide online image enhancement, creating positive buzz around your name or your company name. We can increase your name’s ranking in a positive way with proven SEO strategies that establish you as expert in your field, a successful philanthropist, or an industry leader depending upon your own online image enhancement goals.

Online Reputation Management

On the Internet, even a small indiscretion or minor setback can take on a life of its own. Just one negative article that shows up in search engines can irreparably harm your reputation, costing you the job you’ve applied for, damaging client relationships or tarnishing an otherwise stellar online presence. With online reputation management, we focus on long term goals such as relegating negative stories to the lower end of search engine results and pushing positive articles and press releases to the top of search engine rankings. If bad reviews are a problem, we can add relevant comments and new, positive reviews to refute them and move those poor reviews deeper down in search engine rankings. We can literally give you a second chance at transforming your reputation.

Online reputation management takes advantage of several powerful techniques, including:

  • Revamping and resubmitting existing news
  • Utilizing social media to provide online image enhancement
  • Creating professional profiles and biographies
  • Using press releases as a way to improve your image
  • Writing blog posts that will establish a positive identity
  • Producing online videos that will cement your search engine reputation
  • Adding reviews to third party sites

If you need online image enhancement, Revolution Web can develop a customized online reputation management plan that will create an excellent search engine reputation while minimizing the potential damage that could be caused by online posts that you can’t control. Let our online reputation management team craft an approach for you or your company that will result in true online image enhancement as well as outstanding search engine results. Call today (1-866-203-2002) for a free online image enhancement consultation, then decide for yourself. We’re confident you’ll recognize the value of transforming your search engine reputation with our online reputation management program, turning your name into a valuable tool for business success.

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