8 Google Tools All Webmasters Should Know About

December 31, 2012

Webmasters who rely on Google to drive traffic to their site should know about eight very important and very helpful tools. Here’s a brief overview of each one and how it can help make your job easier.

1. Google Webmaster Tools

Webmaster Tools will tell you everything you need to know about creating a Google-friendly website. With all the recent algorithm changes, it’s more important than ever to understand what “Google-friendly” means these days, and Webmaster Tools is the best place to find that information.

Here, you can:

  • Check for any issues with your site that Google may have detected.
  • View and analyze your search traffic to figure out how visitors are getting to your site.
  • Review Google site guidelines and optimize your site so it’s easier for Google to find.
  • Add sites and/or additional users/owners to your site or sites.
  • Look through the Webmaster FAQ’s to get answers to some of the most common questions Google receives.
  • Contact Google directly with questions or concerns.

Click Here for more detailed information.

2. Google Tag Manager

Every website manager should know how to use this tool. Google Tag Manager lets you update and manage your site tags yourself, just like Google Analytics Code, Adwords Remarketing, etc. – whenever you want to and at no cost. This is an excellent tool for marketing pros who want to be able to make quick tag changes without getting help from IT to do it.

Find it at: Click Here

3. Google MCC Account – My Client Center

My Client Center is designed specifically for running ads online with Google AdWords.

In My Client Center, webmasters/PPC person can easily review and manage all of your AdWords accounts from a single location. You’ll be able to track performance, add and delete accounts, manage budgets and set up alerts from one dashboard.

Check out My Client Center Click Here

4. Google Top Contributors

Top Contributors is a way to identify the top contributing, most knowledgeable individuals in Google forums. These people essentially work for Google for free, taking the time to answer questions posted in Help forums by Google users. These contributors are easily identifiable through the green badge that appears next to their screen name. If you see a badge next to a name, be sure to check out what was posted. It’s sure to be full of useful information. Top contributors are truly helpful people who are doing this on their own time to make Google a better experience for all users.

Instead of digging through forum after forum to find a knowledgeable contributor, head over to Top Contributors and find answers fast.

Find Top Contributors at: Click Here

5. Google Engage

Engage is another tool to help you run your AdWords campaign. This is a membership program that provides AdWords support, training and webinars. You’ll get sales and marketing tips that are great for small agencies that specialize in search engine marketing (SEM), search engine optimization (SEO), website development and online advertising.

Learn more about Engage at: Click Here

6. Google Adwords Proposal

This is the place to go if you want to get your ads placed on Google. Just submit the web address you want to advertise and get a proposal back from Google. It’s a very cost-effective way to start advertising online since you only pay for the service when someone clicks on your ad. Best of all Google sets up the campaign for you automatically!

Learn more at: Click Here

7. Google Moderator

Google Moderator lets you submit questions online that can be answered in Webmaster Central Office Hours in Google+ or Video Questions – 2012, usually by Matt Cutts, himself. You submit a topic and let the audience send in the questions and ideas that interest them the most. There’s even a voting box to help draw attention to recent submissions and those that are generating lots of discussion.

It’s a good way to get feedback on new products or ideas. Best of all, it’s a free product available to anyone.

Explore Google Moderator at: Click Here

8. Google Data Highlighter for Event Data

This is a brand-new tool from Google that will help you provide structured data to Google without having to mark up your site’s HTML code. It gives you nice, rich snippets in Google results. With Data Highlighter, you can do just that – highlight the data you want to share with Google. It is as easy as it sounds and works just like the highlight function in word processing software, but better. Data Highlighter can actually learn your formatting and once it does, will begin automatically suggesting tags.

Data Highlighter is currently only available in English and only works on events like concerts, exhibitions and festivals, but that will change very soon. Keep an eye on this tool. It’s sure to come in very handy.

For more information on Data Highlighter for Event Data visit: <Click Here

The author's views are entirely his or her own and may not reflect the views of Revolution Flyers, Inc.

This entry was posted on Monday, December 31st, 2012 at 6:10 am and is filed under SEO/Web Development . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.


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