Webmasters who rely on Google to drive traffic to their site should know about eight very important and very helpful tools. Here’s a brief overview of each one and how it can help make your job easier. 1. Google Webmaster Tools Webmaster Tools will tell you everything you need to know about creating a Google-friendly website. With all the recent algorithm changes, it’s more important than ever to understand what “Google-friendly” means these days, and Webmaster Tools is the best place to find that information. Here, you can: Check for any issues with your site that Google may have detected. View and analyze your search traffic to figure out how … Continue Reading ›

The world of SEO/SEM is constantly changing. In order to keep up, it’s important to find resources you can trust to give you the information you need, when you need it. I want to share with you the SEO leaders I followed this year and will continue to follow in 2013. Each of these leaders offers tips, insights and analysis that cut to the heart of the matter and make sense of the changes affecting SEO almost as soon as they occur. If you have a minute, I highly recommend reading some of their posts or bookmarking their sites so you can follow along with them too. Barry Schwartz Barry … Continue Reading ›

On November 30, Google started sending out “Owner Removal Incomplete” messages to webmasters around the world, causing confusion and panic. If you received one of these messages, Don’t Worry! The notification is actually a great security measure of Google’s. It doesn’t mean someone has hacked into your server and tried to delete accounts. It just means that you may have some loose ends that need to be secured. What the Message Means The message is simply a reminder to you that you’ve removed someone’s access in Webmaster Tools, but you did not remove their verification elements (or token as it says in the message from Google) on the website. Google … Continue Reading ›

If you’re still spending your time building links to keep your website relevant and ranking high, it’s time to stop. There are better ways to improve your SEO and link building is not one of them. In fact, link building can earn you a trip down in rankings now, rather than up. According to Rand Fishkin, link building is out. But link earning is in. We agree with Rand, so here are some important things you need to know about earning your links. The Downfall of Link Building If there is one thing Google has taught us in 2012, it is that they do not like link building. The Penguin … Continue Reading ›

Webmasters who’ve had trouble getting rid of bad links can get some help from Google with its new disavow links tool. Below is a brief overview of this new tool, including how to determine if you need to use it. What Is The Disavow Links Tool? The disavow links tool is a way for webmasters to tell Google which inbound links they do not want associated with their site. This is important because of the way Google algorithms count links coming in to a site in their ranking algorithms. Since the Penguin launch April 24, 2012, some webmasters saw their site ranking drop because of artificial, bad or low-quality inbound … Continue Reading ›

To all our clients, friends, and partners Happy Jewish new years, Health, Happiness & Peace.   share: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Share on Linkedin share via Reddit Share with Stumblers Tweet about it Buzz it up Subscribe to the comments on this post

It’s no secret that businesses host a website to increase their online presence and attract customers. However, successfully achieving these goals takes strategy and careful execution. If you feel like your online ranking and sales could use a little boost, read on. The following tips can help you quickly broaden your online reach for optimal results. Important Tips To Get Your Links To The Top Of Search Results When creating your online promotional plan, always consider the following: #1 Quality Content: Distributing high-quality, optimized and educational, fresh content is a great way to instantly attract visitors. Not only will the search engines take notice, but easy to read, informative content … Continue Reading ›

The internet has become a pivotal resource in the way we do business today and has helped many entrepreneurs get their business off the ground and thriving. Yet, with as wide reaching as the internet is, it can be difficult for businesses, large and small, to get noticed. Even more important, how can those companies increase their web-generated business? Is there a way that businesses can convey a sense of legitimacy, develop or strengthen their brand or become recognized as an expert in their field? In short, yes, there is. It’s called Online Business Authority and it falls into the same category as Public or Media Relations. Similar to public … Continue Reading ›

When Google’s latest algorithm update, Penguin, hit the Internet on April 24, webmasters around the globe found themselves wondering how the update affected their site’s rankings. The update targeted sites that were violating Google’s quality guidelines by engaging in web spamming practices such as: keyword stuffing, link schemes, cloaking, “sneaky” redirects or “doorway” passages and purposeful duplicate content. But, as we all know, nothing ever goes according to plan. So what kind of results did we get with Penguin? Did it succeed in the task it was designed for? Was your site negatively affected? If so, what can you do to recover? Penguin’s Noble Goal Google is in the business … Continue Reading ›

Whilst in the past we used to accumulate all the directories Google would present to us (Free, Bid, Paid) and submit blindly, without understanding the effects that this might have in the long run. Today, in the post Panda and Penguin age, it’s evident that this activity can be flagged as a low quality SEO activity, resented by Google. Did Google Drop 100+ Small Directories? On May 16, 2012 Barry Schwartz reports that ~100+ small directories have been removed from Google’s index. SEOMoz dug deeper, and conducted a research to investigate how widespread is this phenomenon: Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google Then … Continue Reading ›