June 29, 2013

Having a website these days means that you have to be familiar with Search Engine Optimization (SEO) to a certain degree. SEO is more than just a buzzword used in marketing circles. It’s a way in which webmasters can actually help search engines find their site relevant in a certain niche and rank it accordingly. Incorporating SEO strategies into your web-based marketing is crucial to getting noticed on the web, but understanding how SEO works can be a little confusing. Here’s a brief overview of how the SEO process works. 1. Consistency is Key Search engine optimization is an ongoing process and it pays off in the long run to … Continue Reading

June 28, 2013

Webmasters around the world are still busy trying to clean up their websites after the Google Penguin launch of 2012, and they are even more baffled following the release of Penguin 2.0 in May of 2013. If this sounds familiar you’ve come to the right place. We’ve compiled a brief overview of why unnatural links are bad for your site and provided some tools you can use to identify and remove those links. Unethical. Before Google upgraded their quality guidelines and started enforcing them in, some might say, a “brutal” manner, anything worked and most of the websites with a history of SEO have purchased or attained links, and these … Continue Reading

June 27, 2013

If there’s one thing the internet has done for small businesses its level the playing field a bit. Online marketing isn’t always reliant on how big your marketing budget is, instead, it comes down to what you do with it. Online marketing is one of the most affordable marketing techniques available. For the one-time cost of a website and some optimization services, companies of any size can get their name out there and start attracting customers. It’s much less expensive than traditional marketing techniques, has a far greater reach and can be quickly and easily adjusted to meet changing business needs or customer demands. With the right approach, smaller companies … Continue Reading

June 26, 2013

Social media for businesses today is far beyond posts with links, it has now become a standalone marketing channel that your business can no longer afford to live without. This is a great opportunity to increase your revenue significantly simply by highlighting the best features of your business and spreading the word. Think about what makes your business unique and take a comprehensive and creative approach to social media. If you don’t know how and where to start we’re happy to give you an example, but you can also have this work done for you by a professional. No matter how small your small business is, it can have a … Continue Reading

December 31, 2012

Webmasters who rely on Google to drive traffic to their site should know about eight very important and very helpful tools. Here’s a brief overview of each one and how it can help make your job easier. 1. Google Webmaster Tools Webmaster Tools will tell you everything you need to know about creating a Google-friendly website. With all the recent algorithm changes, it’s more important than ever to understand what “Google-friendly” means these days, and Webmaster Tools is the best place to find that information. Here, you can: Check for any issues with your site that Google may have detected. View and analyze your search traffic to figure out how … Continue Reading

The world of SEO/SEM is constantly changing. In order to keep up, it’s important to find resources you can trust to give you the information you need, when you need it. I want to share with you the SEO leaders I followed this year and will continue to follow in 2013. Each of these leaders offers tips, insights and analysis that cut to the heart of the matter and make sense of the changes affecting SEO almost as soon as they occur. If you have a minute, I highly recommend reading some of their posts or bookmarking their sites so you can follow along with them too. Barry Schwartz Barry … Continue Reading

December 18, 2012

On November 30, Google started sending out “Owner Removal Incomplete” messages to webmasters around the world, causing confusion and panic. If you received one of these messages, Don’t Worry! The notification is actually a great security measure of Google’s. It doesn’t mean someone has hacked into your server and tried to delete accounts. It just means that you may have some loose ends that need to be secured. What the Message Means The message is simply a reminder to you that you’ve removed someone’s access in Webmaster Tools, but you did not remove their verification elements (or token as it says in the message from Google) on the website. Google … Continue Reading

November 30, 2012

If you’re still spending your time building links to keep your website relevant and ranking high, it’s time to stop. There are better ways to improve your SEO and link building is not one of them. In fact, link building can earn you a trip down in rankings now, rather than up. According to Rand Fishkin, link building is out. But link earning is in. We agree with Rand, so here are some important things you need to know about earning your links. The Downfall of Link Building If there is one thing Google has taught us in 2012, it is that they do not like link building. The Penguin … Continue Reading

November 28, 2012

Webmasters who’ve had trouble getting rid of bad links can get some help from Google with its new disavow links tool. Below is a brief overview of this new tool, including how to determine if you need to use it. What Is The Disavow Links Tool? The disavow links tool is a way for webmasters to tell Google which inbound links they do not want associated with their site. This is important because of the way Google algorithms count links coming in to a site in their ranking algorithms. Since the Penguin launch April 24, 2012, some webmasters saw their site ranking drop because of artificial, bad or low-quality inbound … Continue Reading

September 14, 2012

To all our clients, friends, and partners Happy Jewish new years, Health, Happiness & Peace.   share: Bookmark on Delicious Digg this post Recommend on Facebook Buzz it up Share on Linkedin share via Reddit Share with Stumblers Tweet about it Buzz it up Subscribe to the comments on this post


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